MATCH Hospitality Club 91 Entrance Hall

MATCH Hospitality Club 91 Entrance Hall

MATCH Hospitality Club 91 Entrance Hall

  • Brand: MATCH Hospitality
  • Category: Brand Experiences & Activations
  • Expertise: Creativity & Design, Technical Development, Production and Installation
  • Location: Madrid, Europe
  • Year: 2026

A large-scale sculptural statement created for Club 91, MATCH Hospitality’s premium venue at MADRING. Acierta transformed the precision of Formula 1 into a handcrafted Mediterranean expression through the development, production and installation of a racing-inspired sculpture made from hardened cork and finished with a terracotta-inspired surface.

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TransformationFrom Racing Precision to Mediterranean Craft

The entrance sculpture for Club 91 explores the contrast between two worlds: the technological precision of Formula 1 and the warmth of Mediterranean craftsmanship. The piece reinterprets the silhouette and energy of a racing car as a sculptural element, moving away from a purely mechanical representation towards a more tactile and architectural expression. The terracotta-inspired finish and organic material language create a connection with the hospitality environment, where racing heritage meets a more artisanal atmosphere.

Acierta worked across design development, technical definition and production to translate this ambitious visual direction into a large-scale physical element.

MaterialEngineering a Lightweight Sculpture

The scale and installation requirements of the piece required a careful balance between visual impact, structural performance and material feasibility. Acierta developed a solution based on hardened cork reinforced with fibre and silica, creating a lightweight structure capable of achieving the required volume and finish while maintaining the handcrafted appearance of the final sculpture.

From material testing and technical development through to production and installation, the project combined experimentation, craftsmanship and large-scale execution to create a hospitality feature designed to become a defining element of the Club 91 entrance.

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