ON Running Selfridges Women Shop-in-Shop
ON Running Selfridges Women Shop-in-Shop
- Brand: On
- Category: Store Development
- Expertise: Technical Development, Production and Installation
- Location: London, Europe
- Year: 2026
For the ON Running Women Shop-in-Shop at Selfridges, Acierta Retail delivered the technical development, production, and installation of a bespoke retail environment designed to reflect the brand's performance-driven identity. Through carefully considered materiality and precision craftsmanship, the space balances technical functionality with a clean, contemporary aesthetic.
The project featured more than 25m² of hand-applied concrete-effect finishes, creating a refined and tactile backdrop for the customer experience. Custom wall panelling and made-to-measure furniture were integrated throughout the space, reinforcing ON's minimalist design language while ensuring a cohesive retail environment.
Acierta Retail oversaw the technical development, production, and installation, ensuring every detail was executed to the highest standard. From bespoke joinery to specialist surface finishes, the project required meticulous coordination to achieve a seamless result aligned with the brand's visual identity.
The Selfridges Women Shop-in-Shop showcases Acierta's expertise in delivering premium retail environments where craftsmanship, technical precision, and brand storytelling come together to create a distinctive customer experience.
