LOEWE Perfumes Crafted Garden at Rockefeller Center
Project details
- Brand: LOEWE Perfumes
- Category: Permanent Stores & SIS, Windows & Facades
- Location: New York, Americas
- Year: 2025
A botanical labyrinth for fragrance discovery in the heart of Manhattan. At Rockefeller Center, LOEWE Perfumes' Crafted Garden marked the brand's first standalone U.S. presence, inviting visitors to explore its fragrance universe through a sculpted, monochromatic green setting. Acierta's technical development, production and installation gave physical form to this garden-inspired composition, from its ribbed partitions and green flooring to its sculptural product displays.
Drawing inspiration from the ordered paths and layered perspectives of Renaissance gardens, the installation unfolds as a sculpted green labyrinth. Curved, ribbed partitions guide visitors through the space, revealing different perspectives and product displays along the way.
The journey brings together the different facets of LOEWE Perfumes, including the Crafted Collection, Un Paseo Por Madrid, Botanical Rainbow and Home Scents. Each collection finds its place within the garden, turning fragrance discovery into a more immersive and sensory experience that extends beyond the traditional perfume counter.
Green becomes the defining architectural language of the installation, extending across the flooring, vertical surfaces and display furniture to create a continuous visual landscape.
The ribbed partitions establish rhythm, depth and enclosure, while sculptural counters and individual display islands create focal points for the fragrance collections. Their rounded forms and carefully integrated product presentations bring variation to the space without interrupting its overall visual coherence.
Through technical development, production and installation, Acierta brought these architectural and display elements together, translating the garden-inspired setting into a fully realised pop-up within one of New York's most recognisable landmarks.
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