Amarga Navidad for Zara x Almodóvar

Amarga Navidad for Zara x Almodóvar
- Brand: ZARA
- Category: Windows & Facades
- Expertise: Production and Installation
- Location: Madrid, Europe
- Year: 2026
For Zara Gran Vía, Acierta Retail delivered the design, production, and installation of a retail intervention inspired by Amarga Navidad, the film by Pedro Almodóvar. Bringing the atmosphere of the cinematic universe into the retail environment, the project transformed the storefront into a carefully curated visual experience shaped by colour, furniture, and storytelling.


Drawing inspiration from the distinctive aesthetic language of Amarga Navidad, the installation blended vintage and contemporary design elements to recreate the mood and character of the film. Every detail, from the furniture selection to the colour palette, was carefully considered to evoke the emotional richness and visual identity associated with Almodóvar's work.



Acierta Retail managed the project from concept development through sourcing, production, and installation. The intervention required the careful selection of furniture, materials, and decorative elements to achieve an authentic and cohesive environment while seamlessly integrating the cinematic narrative into the retail setting.










