The ASICS x Griff collaboration brought together performance heritage, personal expression and movement. For the London pop up, this narrative was translated into a continuous ribbon-inspired feature that guided the visitor from the outside of the space into the interior.

The ribbonbecame more than a decorative element. It created a visual path through the experience, connecting the campaign message, the product launch and the physical environment into one coherent retail journey.

Inside the space, product displays, campaign content and sculptural branding elements worked together to create an immersive brand environment dedicated to the GEL-CUMULUS 16 by Griff.

Acierta’s role focused on turning the creative direction into a buildable temporary installation, covering technical development, production and installation.
The project required the ribbon-inspired design to move across different areas of the pop up while maintaining continuity between the exterior and interior. This demanded precise coordination between spatial elements, product presentation, graphic content and branded sculptural details.

The result was a temporary retail experience that supported the product launch while giving the collaboration a physical space of its own: immersive, campaign-led and directly connected to ASICS’ “Sound Mind, Sound Body” philosophy.