Chinese New Year for El Corte Inglés
Chinese New Year for El Corte Inglés
- Brand: El Corte Inglés
- Category: Windows & Facades
- Expertise: Technical Development, Production and Installation
- Location: Madrid, Europe
- Year: 2026
To celebrate Chinese New Year, Acierta Retail delivered the technical development, production, and installation of a seasonal retail activation at El Corte Inglés Castellana. Created to mark the Year of the Horse, the project transformed the store environment with a festive installation designed to engage visitors and celebrate one of the world's most significant cultural events.
The installation brought the spirit of Chinese New Year into a prominent retail setting, creating a visually impactful experience that connected seasonal storytelling with the customer journey. Positioned within El Corte Inglés Castellana, the activation contributed to the store's celebration of the occasion while enhancing its visual presence.
Acierta Retail managed the technical development, production, and installation of the project, ensuring a seamless execution within a busy retail environment. Careful planning and coordination enabled the successful delivery of the activation while maintaining the quality and precision required for a high-profile seasonal campaign.
The project highlights Acierta's expertise in delivering large-scale seasonal retail installations, helping brands and retailers create timely, culturally relevant experiences that engage audiences and enrich the in-store environment.
