The installation was designed around a central kaleidoscope element that became the focal point of the experience. Through integrated screens and mirrors, the structure displayed campaign content celebrating Marisa Berenson’s legacy across fashion, cinema, art and culture.
The surrounding environment combined black mannequins, illuminated podiums and curated product displays to create contrast and highlight the collection pieces. Warm ambient lighting and a sunset-inspired atmosphere completed the experience, creating a refined setting where the campaign content and garments became the focus.

Acierta’s role focused on translating the approved design into a technically viable retail installation. The team developed and produced the podiums, vitrines and kaleidoscope structure, ensuring that the different elements could be manufactured, transported and installed within Zara’s retail environments.
The central kaleidoscope required precise coordination between structure, screens and reflective surfaces to achieve the intended visual effect. The production process combined technical development, manufacturing control and installation expertise to deliver a seamless final result.

The project was implemented across five international Zara locations: Serrano in Madrid, Campos in Paris, Vittorio in Milan, Soho in New York and Ginza in Tokyo.
For each location, Acierta coordinated the technical production and installation requirements to maintain consistency across different retail environments while ensuring that the key elements of the experience were successfully adapted to each corner.

The project demonstrates Acierta’s ability to support global retail activations by connecting technical development, production and installation across multiple markets.