Zara Athleticz Truck
Zara Athleticz Truck
- Brand: Zara
- Category: Pop-in & Pop-up Stores
- Location: Madrid, Europe
- Year: 2024
Acierta Retail conceived, designed, and delivered the Zara Athleticz Truck, a mobile experiential retail installation created for the launch of Zara Athleticz during the first edition of the Zara Athleticz Speed Run in Madrid. Responsible for the creativity, design, technical development, production, and installation, Acierta transformed a 40-foot shipping container into an immersive showroom that introduced the brand's performance collection within the context of one of Spain's fastest-growing running events.
Positioned at Madrid Río, the activation combined industrial architecture, dynamic digital content, and retail storytelling to create a flexible brand environment where participants and visitors could engage with the collection before and after the race.
The activation formed part of the inaugural Zara Athleticz Speed Run, a 10 km race that connected Cuatro Torres with Matadero Madrid, crossing the city from north to south.
Process A Look Inside the Creation
Officially recognised by the Royal Spanish Athletics Federation (RFEA) as a qualifying race for the San Silvestre Vallecana, the event attracted a highly engaged running community and established itself as a platform for performance, competition, and brand experience.
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