COACH <3 PARIS Pop-up for Coach
COACH <3 PARIS Pop-up for Coach
- Client: Coach
- Category: Pop-in & Pop-up Stores
- Location: Paris, Europe
- Year: 2024
To celebrate the iconic Tabby bag, Coach transformed Galeries Lafayette Champs-Elysées into an immersive brand experience centered around a monumental 6-metre-long Tabby installation. Combining large-scale craftsmanship, engineering precision and a refined monochromatic design language, the project brought the brand’s signature aesthetic to life while creating a highly memorable retail destination in the heart of Paris.
Coach celebrates Paris and its iconic Tabby bag at Galeries Lafayette Champs-Elysées. This ambitious project took three months and the dedicated efforts of over 80 people.
At the heart of the display is an extraordinary XL Tabby bag, measuring 6x3 meters and crafted from high-quality fiber. A 9-meter high substructure was needed, requiring the transportation of a trailer and five carts. In an overnight transformation, 40 spotlights were installed, 5 logos, and 70m² of luxurious carpet, executed by 4 dedicated teams comprising 30 skilled professionals.
The entire pop-up exhibit exudes a sleek, monochromatic elegance with its signature curves and absence of straight edges. The interior offers a delightful cake catering experience.
The installation has been captivating visitors for 3 weeks, generating unprecedented media buzz and achieving impressive sales expectations of 10 bags per hour. All elements of the installation are designed for reuse in future displays.
