Dior Christmas Pop-Up Galeries Lafayette Paris

Dior Christmas Pop-Up Galeries Lafayette Paris
- Brand: Dior
- Category: Pop-in & Pop-up Stores
- Expertise: Production and Installation, Technical Development
- Location: Paris, Europe
- Year: 2024
Acierta Retail delivered the technical development, production, and installation of the Dior Christmas Pop-Up at Galeries Lafayette Paris for the 2024 holiday season. Conceived around an oversized sculptural book, the installation transformed the retail space into an immersive festive environment, combining artisanal craftsmanship with intricate decorative detailing to celebrate Dior's iconic holiday storytelling.


The installation was centred around a monumental open book, transforming Dior's holiday narrative into a three-dimensional architectural experience.
Every page was individually crafted to replicate the appearance of a real book, with carefully detailed construction techniques enhancing depth, texture, and realism. The edges of each page were finished with gold leaf, creating an authentic gilt effect that reinforced the Maison's tradition of exceptional craftsmanship and refined detailing.
















More than 80 decorative floral arrangements were integrated throughout the space, creating richness and depth around the central structure, while over 300 light bulbs illuminated the installation, enhancing the theatrical atmosphere and highlighting the intricate handcrafted finishes.

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