Dior Pop-Up, Birmingham
Dior Pop-Up, Birmingham
- Brand: Dior
- Category: Pop-in & Pop-up Stores
- Expertise: Technical Development, Production and Installation
- Location: Birmingham, Europe
- Year: 2022
Acierta Retail delivered the technical development, production, and installation of the Dior Pre-Fall 2022 Pop-Up at Selfridges Birmingham. Inspired by the skatepark set of the Dior Fall 2022 show, the installation translated the collection's bold contemporary identity into an immersive retail environment through bespoke timber fabrication, complex curved geometries, and precision engineering, combining extensive CNC manufacturing, custom architectural production, and meticulous installation to deliver a technically demanding luxury pop-up.
The retail concept drew directly from the visual language of the Dior Fall 2022 runway, reinterpreting the show's skatepark-inspired architecture as a dynamic retail environment.
The project involved the fabrication of more than 1,450 bespoke timber components, including 210 CNC-machined boards, produced specifically for the installation. Over 3.5 tonnes of birch plywood and 280 m² of curved birch-veneered panels were manufactured and assembled to create the flowing architectural forms that defined the space.
The installation also incorporated almost 300 metres of integrated LED lighting, carefully embedded within the structure to enhance the sculptural composition.
Coordinating the delivery of the installation involved 17 trucks, highlighting the logistical complexity of transporting and assembling the bespoke architectural components while meeting the programme requirements of a luxury retail environment.
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