UGG at Galeries LaFayette

Client: UGG
Category: Pop-in & Pop-up Stores
Location: Paris, Europe
Year: 2025

UGG’s transformed the brand’s most iconic codes into an immersive retail experience. Built around “Iconic Design. Crafted Together”, the activation combined sculptural displays, storytelling and participatory moments to celebrate the iconic models.

AboutIconic Takeover

UGG’s AW25 takeover at Galeries LaFayette Champs-Élysées reimagined brand theatre for a Parisian stage. Under the theme “Iconic Design. Crafted Together” the activation combined sculptural displays, immersive storytelling and interactive workshops to celebrate UGG’s heritage.

ExperienceDesigned for Discovery

The space was an immersive experience that guided visitors from observation to participation, while enveloping them in references to the Classic boot and the Chestnut color—both iconic UGG staples.

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