LOEWE Perfumes, The Crafted Garden Pop-Up at Selfridges

LOEWE Perfumes, The Crafted Garden Pop-Up at Selfridges

LOEWE Perfumes, The Crafted Garden Pop-Up at Selfridges

  • Brand: LOEWE
  • Category: Pop-in & Pop-up Stores
  • Location: London, Europe
  • Year: 2025

Acierta Retail delivered the technical development, production, and installation of The Crafted Garden, a LOEWE Perfumes pop-up hosted at the Corner Shop of Selfridges London, one of the world’s most influential luxury retail destinations. The installation translated LOEWE’s olfactory universe into a highly immersive spatial experience, where botanical references, material craftsmanship, and curated display systems converged into a refined retail environment.

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Photos byAndrew Meredith

Designed as a temporary brand universe within a high-traffic department store context, the project required precise execution, premium material detailing, and seamless adaptation to Selfridges’ operational and visual standards, reinforcing LOEWE Perfumes’ positioning within contemporary luxury experiential retail.

The installation was conceived as a sensory interpretation of a garden imagined through the lens of LOEWE Perfumes. Rather than a literal botanical reproduction, the concept focused on evoking nature through abstraction, material composition, and spatial rhythm.

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