Louis Vuitton America’s Cup Pop-Up at Barcelona
Louis Vuitton America’s Cup Pop-Up at Barcelona
- Brand: Louis Vuitton
- Category: Pop-in & Pop-up Stores
- Expertise: Technical Development, Production and Installation
- Location: Barcelona, Europe
- Year: 2024
Acierta Retail delivered the technical development, production, and installation of the Louis Vuitton America’s Cup Pop-Up at Marina Port Vell, Barcelona, created for the 37th Louis Vuitton America's Cup. Positioned at the heart of one of the world's most prestigious sailing events, the temporary pavilion celebrated Louis Vuitton's long-standing connection to the competition while creating a destination that combined retail, exhibition, and brand experience.
Designed to present the America's Cup trophy alongside a curated selection of the Maison's leather goods and savoir-faire, the pop-up translated the language of sailing into a contemporary architectural environment through bespoke fabrication, meticulous detailing, and technically precise execution.
Inspired by the world of competitive sailing, the design translated nautical elements into a refined retail environment. Marine rope wrapped the exterior façade, while suspended rope structures inside evoked the feeling of moving through sails, seamlessly connecting the exhibition and retail spaces.
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