NIKE x SLAWN at Dover Street Market Paris

NIKE x SLAWN at Dover Street Market Paris

NIKE x SLAWN at Dover Street Market Paris

  • Brand: Nike
  • Category: Pop-in & Pop-up Stores
  • Location: Paris, Europe
  • Year: 2025

Acierta Retail delivered the technical development, production, and installation for the NIKE x Slawn “Speckle” Air Max 90 launch activation at Dover Street Market Paris. The project marked Slawn’s first collaboration with Nike, translating the release of the limited-edition sneaker into a high-impact spatial installation that merged product storytelling, contemporary art, and experimental retail display.

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Slawn's firstcollaboration

The installation featured oversized sculptural works developed from Slawn’s creative universe, paired with 3D-printed versions of the “Speckle” Air Max 90. Designed as an immersive retail activation, the project required precision fabrication and advanced production techniques to support both artistic expression and product visibility within one of Paris’ most influential concept retail environments.

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