On’s identity is rooted in the relationship between innovation, movement and human experience. This retail activation translates those principles into a physical environment where technology becomes something visitors can see and feel.
The concept is expressed through two complementary ideas: “Engineering: lightbox as a scientific study” and “Feeling: frosted acrylic as a sensory texture.” Light, transparency and materiality work together to create a space that feels precise yet approachable, balancing the technical side of performance with the emotional connection of the brand.

The result is a retail language where products are not only displayed, but positioned within an environment that reflects On’s approach to innovation.

Behind the clean visual result is a highly coordinated technical system designed for multiple markets. Acierta developed and produced large-scale lightboxes ranging from 50 to 100 m², magnetic product presentation systems for apparel, transparent screens, suspended footwear displays for windows and frosted acrylic fixtures integrating illuminated surfaces.
The challenge was to maintain the same level of detail and visual consistency while adapting the installation to different stores across Europe. As On’s retail network expanded, the activation grew to 14 locations in London, Paris, Milan, Zurich, Berlin, Copenhagen, Madrid and Stockholm.

The project demonstrates how a carefully engineered retail system can combine repeatability and flexibility, allowing a global brand experience to evolve across multiple locations without losing its identity.