The Wonder Room Selfridges for Nike x Jacquemus
The Wonder Room Selfridges for Nike x Jacquemus
- Client: Nike, Jacquemus
- Category: Permanent Store
- Location: London, Europe
- Year: 2024
Produced in just four weeks in collaboration with Hotel Creative, this ambitious pop-up combined large-scale craftsmanship, engineering and immersive design to create a striking retail experience. Through oversized props, meticulous detailing and a highly coordinated installation process, the project transformed the space into a bold and memorable brand environment.
Imagine a nearly 500kg bag, standing 7 meters long and 4 meters high. Assembled in 3 parts with a robust aluminum core, this massive structure was brought to life by 50 skilled operatives including carpenters, upholsterers, painters, electricians, and sound system technicians.
All this means sustainable production. There is no shortage of wood, fabric and vinyl. Our team worked two intense night shifts, with 15 fitters meticulously installing every detail.
The skipping rope and dumbbell, crafted from milled MDF and finished with a faux stainless steel effect, are true showstoppers. Transporting this extraordinary pop-up from Valencia to London required three specially designed Luton vans. The pop-up will dazzle visitors for one month before its scheduled dismantling on the 12th, with the window display being de-rigged on the 14th.
And the props? They’re larger than life! Earbuds, dumbbells, skipping rope, and towel all scaled to five times their usual size for maximum impact.
