Based on Beka Gvishiani’s iconic Instagram aesthetic—white text on a Klein blue background—the installation reinterpreted the digital format into a physical structure. The result was a clean, graphic environment that preserved the simplicity and impact of the original visual identity while scaling it into an immersive spatial experience.

The pop-up was conceived as a kiosk-like structure built with metal frameworks, acting as the central architectural element of the space. Graphic content and textual interventions were integrated directly into the structure, transforming communication into spatial design and reinforcing the project’s conceptual clarity.